United States ... Related: Best 5 Celebrity Social Media Posts of 2019. CRM email list) against its database of users to come up with a new audience with shared traits. You could even do your very own 10 year post if your business has been established for the last decade. A controversial campaign like this one isn’t without its risks and while the campaign certainly was the subject of much controversy and didn’t go down well with many, it certainly got people talking across social media and industry publications. the content discovery platform announced that businesses in the above regions will now have access to its standard and video ads options “to help people in Europe find their next great idea”. For March’s edition, we’ve got campaigns from THINK! ‘Instagram Checkout’ allows users to complete product purchases without having to leave the app and after they’ve completed their first transaction, Instagram saves purchasing information to the platform. We all love to reminisce and reflect on how our lives have changed and this provides the perfect opportunity to do exactly this. Through a series of short videos, the campaign offers tips on common issues and moments new drivers face on the roads. Their aim was to tackle some of the most common stereotypes about men as well as address negative male behaviours including bullying, sexism, sexual misconduct and toxic masculinity. They engage with other brands and they really know how to get people talking. (Four key characteristics). Firstly, simple concepts are often the ones that go viral. In addition to social media activity to foster the discussion, the M-word campaign is accompanied by its own dedicated page on the Lloyds Bank website – and M-word courses designed to educate people on the importance of talking about money. They encouraged men to promote inclusivity, stand up to bullying, talk about their feelings, build confidence and help the next generation of men to be the best they can be. This will also help you to determine how much humour you can get away with. The great thing about MoonPie’s social campaigns is that they put an emphasis on quality over quantity. Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. What has contributed to Greggs’ high street success? They engage with other brands and they really know how to get people talking. The vast majority (72%) of consumers say they want to see more of this from brands in their social media campaigns. At the beginning of 2019, Gillette launched what would end up being one of the most talked about social campaigns of the year. From the ice bucket challenge and the dress colours everyone saw differently to eating a teaspoon of cinnamon, people like anything that’s a bit of fun and is easy to get involved with. Supporting a cause can really help to get your social campaigns off the ground. MoonPie’s social media content is funny, engaging, interactive and a bit cheeky. Just like Gillette, MoonPie has also looked at current events. We use cookies to improve your experience. All rights reserved. The three new options are: (e.g. Highly Commended: HSBC UK with Weber Shandwick – Cyber-Crime a campaign that didnt add up . As well as sharing some of the most standout social campaigns from the last year, I’ll also discuss why these social campaigns were successful and what your small business can learn and incorporate into your very own social media strategy. 7 social media campaign examples to learn from Coors Light #CouldUseABeer. In the meantime however, the promotional video has been watched more than 180,000 times on Twitter alone and there’s a petition on change.org to put a MoonPie on the moon which has nearly 4,000 signatures. To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. Introducing The M-word. Learn from the best marketing campaigns of 2019. Gillette continued to run their campaign later on in the year by sharing stories of men who are advocates, mentors and leaders in their communities, actively demonstrating what it means to be a great man, every day. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017. 2019 Winners. Although the company was met with some praise, others questioned its logistics and questioned why gaming was being used as a scapegoat for children skipping dinner, when other forms of entertainment can have just as much of an impact. By considering the audience you’re trying to attract, you’ll be able to indicate the edge that your brand can offer. Have the audiences retweet, comment, share, and engage with the content being shared. © 2020 UK Social Media Awards. If these social media campaigns have motivated you to get started with your own, take a look at some of these great articles to get you started including: After completing her degree in Journalism, Monique began her career at a digital marketing agency. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }. UK. BMW takes user generated content so seriously that they’ve created their very own hashtag for this. Between Christmas and New Year, they only posted three times but they were all great Tweets which went down well with their audience. More information can be found in our Cookies Policy and Privacy Policy. This means Facebook had a large proportion of its users’ passwords stored in plain text for internal use – accessible to around 2000 internal Facebook employees. Although NASA is yet to acknowledge their bid to put a MoonPie on the moon, plenty of their followers are having fun with the campaign. Examine real examples from finance, automotive, retail, and travel and hospitality industries. Here are the best social stories and campaigns from March 2019. The final thing we can learn from Gillette is that timing is crucial. They know that by posting content that’s trending and using the appropriate hashtag, other users are likely to find their account and possibly follow them. Others tend to respond to their tweets with a bit of banter which means their posts often get hundreds of comments. It seems Aldi listened to the feedback so good on them. If you run a social media campaign and it’s a big hit, find ways to keep it running. The three new options are: Lookalike audiences – LinkedIn matches an uploaded list of prospects (e.g. In addition to social media activity to foster the discussion, t he M-word campaign is accompanied by its own dedicated page on the Lloyds Bank website – and M-word courses designed to educate people on the … As 2020 is now well underway, this is a great time to reflect on some of the social campaigns that got us all talking in 2019. 1.1 million of these mentions happened in less than 24 hours and the hashtag #TheBestMenCanBe was used 187,000 times in that same time period. Brand humour is something we started to see a lot more of in 2019 and companies like MoonPie have fully embraced this. pic.twitter.com/sPUzLqTPZ0. launched a brand-new ecommerce checkout feature, the campaign was ultimately pulled by Aldi, What makes a challenger brand? UK charity Comic Relief launched an emotive and thought-provoking video to promote Red Nose Day 2019. Watch this space. – and M-word courses designed to educate people on the importance of talking about money. BEST USE OF FACEBOOK / INSTAGRAM. ‘The Best Men Can Be’ is a clever spin on their very famous slogan ‘The Best a Man Can Get.’ This means that there’s instant brand recognition and people are reminded of Gillette every time they see the video or hear about the campaign. How can marketers increase their chances of successful martech investment? Over the next few years this is something that’s going to be talked about more and more so MoonPie knows it’s going to be great publicity for them if they can get involved somehow. Finally, it also piggybacks off an already popular social media trend with hashtags such as #ThrowbackThursday and #FlashbackFriday habitually used on these platforms. Across its social media channels, the video also racked up more than half a million comments and nearly 1.5 million likes.