This doesn’t apply everywhere online, because on social media you usually have your name posted so whatever you say there could be traced back to you. process works: communication as a one-way process of meaning construction, in which the sender. The fear that most people have of speaking out is why it’s so important to support someone when they actually do. "Theories Of Communication" StudyMode.com. “Re-examining the Spiral of Silence Theory in the Chinese Social Context of Weibo.” Intercultural Communication Studies, 26.1 (2017): 80-108. With this assumption, the Uses and Gratifications Theory looks to answer three questions: what do people do with the media, what are their underlying motives for using said media, and what are the pros and cons of this individual media use. Proxemic theory looks at how different cultures develop and define space. The Three we have chosen to highlight are The Cultivation Theory, The Spiral of Silence Theory and the Hypodermic Needle Theory. Meaning that most people will try to support what’s seen as the majority opinion (Lee, et al 186). https://en.wikibooks.org/wiki/Survey_of_Communication_Study/Preface. Rather than one specific theory, systems approaches are a constellation of theories that share common assumptions and concepts. This helps us make appropriate decisions in gendered communication situations. Our library contains thousands of carefully selected free research papers and essays. The Berlo communication model takes components of simple models and then asks “what if” questions that might be worth noting. Plants communicate their need to be taken care of and watered immediately through visible changes in the colour of the leaves, and the falling of leaves and flowers. When receiving a message through a channel, we interpret it with one, or multiple, of our five senses: sound, sight, touch, smell, and taste. Spiral of Silence Actor-Network Theory suggests that human and non-human factors are equally influential in the success of technological innovation and scientific knowledge-creation. Spiral of Silence is made up of five pieces: The Spiral of Silence theory was proposed by Elisabeth Noelle-Neumann in 1974. Interactive multimedia is a communication tool. ...M1- Assess the usefulness of theories of communication within health and social care environments. This is why the channel used to send a message is important. Morgan, Michael, et al. It suggest there are two routes of persuasion. These changes in verbal and nonverbal styles are done through two ways: divergence and convergence. Theories guide where we choose to look, what we look at, and how we look at communicative phenomenon. Your time is valuable. Attitude: The attitude that the sender has towards the receiver, and vice versa, can change the way the message is delivered and accepted. One of the more recent ones is how it doesn’t apply to the internet in most cases, thanks to the layer of anonymity you usually find online. Expand your knowledge. The quality of the structure affects decision making, and decisions also affect the structure. Language, values, beliefs and life experiences can help or hinder the delivering and accepting of a message. Groupthink is when groups make faulty decisions because they fail to critically analyzing their options and weigh alternatives. Let’s break down the typical parts of a message and how they can affect delivery and acceptance. This model is transactional, instead of linear, meaning it focuses on two-way communication. Scholars who study communication share theories with one another online, through books, journal articles, and at conferences. . We use theories to organize a broad range of experiences into smaller categories by paying attention to “common features” of communication situations (Infante, Rancer & Womack).